Learning aims

Effective Leadership & Management
Plan to succeed with a high growth strategy
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Know how to envision success, deliver strategy and analyse performance
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Understand the manager's role in implementing the business vision
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Set SMART goals, and know how to plan and monitor work
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Develop a culture of distributed leadership and collaborative working
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Set direction, facilitate change and improve outcomes
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Blend person centred care and clinical excellence with commercial success


Patient Care
Nurture your patients and turn them into your unpaid sales force
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Create clinical frameworks, guidelines and processes for high quality patient care
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Ensure outstanding service throughout the patient journey
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Build interpersonal relationships, rapport and (critically) trust
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Actively teach your team the secret of care plan acceptance
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Exhibit skills in handling difficult customers, discussions and moments
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Meet the expectations of regulators around equality, diversity and communication

Marketing Strategy
Segment and target your markets to maximise business growth
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Know HOW to promote the practice's niches to a segmented market
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Understand the power of online reviews, your website and social networking
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Learn what stakeholders want - patients, commissioners and shareholders
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Know how to balance the needs and wants of the patient
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Underpromise, overdeliver and routinely convert enquirers to patients
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Develop a patient loyalty scheme that gest your patients bringing in others

Risk Management
Proactively assess risks and take steps to minimise them
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Meet legal and ethical guidelines set out by external regulators
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General Health and Safety (e.g. facilities, fire)
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Healthcare Safety (e.g. Infection control, waste, radiation, emergencies)
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Information governance (e.g. confidentiality, data protection)
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Foster systems for incident reporting and significant event analysis
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Create lead roles and delegate responsibilities to your team members

Quality Assurance
Establish a rolling programme for continuous improvement
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Establish internal standards (policies and procedures) fo high quality care
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Train the team to meet internal and external standards
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Implement monitoring systems for continuous improvement
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Embed a QA culture through continued professional development
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Collate evidence for regulatory frameworks

Operational Efficiency
Improve efficiency and profitability by achieving more for less
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Solve problems effectively to keep growth at the heart of your strategy
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Maximise use of resources for growth - physical resources, cash, time and people
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Use IT systems which help free up your team for service delivery
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Empower teams to innovate and improve their outputs
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Have excellent daily/weekly/quarterly operational systems
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Develop an organisational culture of feedback, efficiency and profitability

Financial Success
Turbo charge your growth and profitability
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Know how to collect, use, interpret and report relevant financial data
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Use sound financial models to establish budgetary and production targets
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Set private fees and hourly rates, understand UDAs and production
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Manage claims and monitor compliance with NHS claims requirements
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Proactively meet the expectations of stakeholders

Dream Team
Nurture a skilled and motivated team
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Develop policies and processes for recruitment, selection and contracts
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Support individual development through induction and training
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Manage performance through supervision and appraisal
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Establish a handbook for equility, diversity, grievance, discipline, whistleblowing
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Know how to manage rotas and planned or unplanned absence
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Use active strategies for team development